Run, Hide, Fight | How to respond to an active threat
Campaign overview: Run, Hide, Fight
An active threat is an emergency situation where an individual or individuals actively engage in harming or attempting to harm people, typically using firearms or other weapons. These situations can be dynamic, unpredictable and can evolve quickly.
UBC is generally a safe environment, but it is important for the campus community to be as prepared as possible to take action and maximize safety.
Understanding what to do in the high-pressure reality of an active threat is difficult. If faced with an active threat, whether at UBC or elsewhere, be prepared to act. You have three options to protect your safety, determine your best action — Run, Hide, Fight.
In urgent situations on campus, UBC will use mass notification tools to send out the latest information about what is happening as soon as possible. This way, you can make informed decisions that prioritize your personal safety. Learn more about emergency notifications at UBC.
While this topic and content may be distressing for some viewers, it is important to understand how to respond and stay safe in the unlikely event of an active threat. If you need support, you can connect with UBC’s Counselling Services (students) or the Employee and Family Assistance Program (Faculty and staff).
Please help share this important information with your area.
Run, Hide, Fight Communications Toolkit
This communications toolkit is prepared for each department/unit to use when sharing this messaging across campus. You can find and download content here that suits your channels and audience needs. If you have any questions or concerns, please contact us anytime.
- Newsletter/email copy: Recommended copy to reach students, faculty, and staff
- Social Media: Sample posts for X, Instagram, Facebook, etc.
- Poster: 11×17” poster to print and hang in your area
- Assets: Different size graphics for newsletters, web, social media, etc.
1. Newsletter/email copy
Run, Hide, Fight: Protect yourself during an active threat
Know how to protect yourself during an active threat situation. Be prepared to Run, Hide, or Fight.
- If you determine it is safe, Run (get out)! This is your first and best option.
- If evacuation is not possible, find a place to Hide.
- As a last resort, and only if your life is in danger; Fight.
In urgent situations on campus, UBC will use mass notification tools including UBC Alert and the UBC Safe App to send out the latest information about what is happening as soon as possible.
While this topic and content may be distressing for some viewers, it is important to understand how to respond and stay safe in the unlikely event of an active threat. If you need support, you can connect with UBC’s Counselling Services (students) or the Employee and Family Assistance Program (Faculty and staff).
Learn more and watch the new Active Threat video.
2. Social Media
General
Run, Hide, Fight: Protect yourself during an active threat
Know how to protect yourself during an active threat situation. Be prepared to Run, Hide, or Fight.
- If you determine it is safe, Run (get out)! This is your first and best option.
- If evacuation is not possible, find a place to Hide.
- As a last resort, and only if your life is in danger; Fight.
In urgent situations on campus, UBC will use mass notification tools including UBC Alert and the UBC Safe App to send out the latest information about what is happening as soon as possible.
While this topic and content may be distressing for some viewers, it is important to understand how to respond and stay safe in the unlikely event of an active threat. If you need support, you can connect with UBC’s Counselling Services (students) or the Employee and Family Assistance Program (Faculty and staff).
Learn more and watch the new Active Threat video.
X/Twitter:
Know how to protect yourself during an active threat situation. Be prepared to Run, Hide, or Fight. Learn more at srs.ubc.ca/activethreat
3. Poster (11×17″)
Print and hang this poster in your area.
4. Assets
Contact
For questions regarding the use of this communications toolkit, please contact:
- Katie Earle, Communications Strategist, VPFO Communications & Engagement katie.earle@ubc.ca
- Yvonne Kwok, Communications Manager, VPFO Communications & Engagement yvonne.kwok@ubc.ca