Style Guides

Strike the right tone

The words and images that we use contribute to the telling of UBC’s story, so it’s important to be in line with the university’s visual identity, brand voice, and editorial style.


The Brand website hosts UBC’s official editorial guide, indigenous communications guide, voice and tone guide, and ready-to-use “About UBC” information.

Style guides on

In the VPFO we also have a 1-page printable document to help you attribute the correct names to each of our groups, departments, units, and teams.

VPFO Hierarchy Terminology [PDF]