Everyone in the VPFO has a part in telling the story of how finance, facilities, and safety enable UBC’s teaching, learning and research.
Here you will find information, resources, and tools to do your part to strengthen your communications and achieve our business goals.

Plan

Plan your communications to focus your objectives, refine your messages and identify your audiences.

Produce

Take advantage of our resources to create outstanding communications that align with our vision and values.

Publish

Discover the channels at UBC to make sure your message is reaching the right audiences, in the right way, at the right time.

Learn

Explore what makes good communications, find resources to improve, and see where we're at and where we're going.

News & Events

September 21, 2020

The Harvard Business Review: how to persuade people to change their behavior

Directives aren’t particularly effective in driving sustained behavior change because we all like to feel as if we are in control of our choices. So if telling people what to do doesn’t work, what does? Rather than trying to persuade people, getting them to persuade themselves is often more effective. Here are three ways to do that.
August 21, 2020

Harvard Business Review: Don’t just tell employees organizational changes are coming — explain why

During times of uncertainty, people experiencing change want a clear view of the path ahead. It’s important to share what you know – including what’s changing, when, and how
August 10, 2020

Harvard Business Review: How to (actually) change someone’s mind

It’s unlikely that everyone who works with you will agree with you — and that’s okay. But often, to move forward, you will need to get to convince them to change their minds. Learn how those most successful in overcoming others’ skepticism worked their approach.

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