Plan your communications to focus your objectives and messages, and identify your audiences
Use these resources to research and plan your communications for projects or initiatives, before you move onto the production phase.
Working With Us
In our work in the VPFO and at UBC, we are all communicators — whether we realize it or not.
Understanding Audiences
Understand what our world looks like and who we're communicating with.
Understanding Channels
Each channel targets different audiences in different ways to achieve different results, and the channel that you choose can impact how the audience will receive the message.
Start Your Plan
Good communications are always based on a well-thought-out plan. This straightforward approach will guide you through the process.
Follow the process
Learn more about our simplified communications approach: plan, produce, publish.
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PlanPlan your communications to focus your objectives, refine your messages and identify your audiences. |
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ProduceTake advantage of our resources to create outstanding communications that align with our vision and values. |
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PublishDiscover the channels at UBC to make sure your message is reaching the right audiences, in the right way, at the right time. |