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The Harvard Business Review shares that brief storytelling, featuring concrete examples that reframe a moment by personifying human consequences, has been proven to help people see past the details of a task and greatly improve performance and engagement.

For better or for worse, our stories shape what we notice and how we interpret it. There may come a time when you need to shift your guiding story to one that enables you to pursue new goals or do things differently.

Sometimes you’ll find yourself dialoguing instead of talking, utilising instead of using, or leaning on one of the many other ways we all try to sound like we really know what we’re doing. But experience and research shows that while keeping it simple is harder… it can make things much easier for your audience to understand and help them to help you.

At the heart of clear, compelling communication are well-chosen key messages. These messages are essential to communicating who you are, what you do and the value you offer your audience. They help you articulate what your organization stands for and what sets it apart. And they help focus what you say to achieve a greater impact. When you define your key messages, you create a powerful point of truth for you and your organisation.

The PrivacyMatters@UBC team has developed a checklist that, when taken into consideration while developing communications and survey invites, can be used as a guide to increase the success rate of recipients accepting communications as legitimate.