Our Approach
We’re here to help you be heard and be understood
Our purpose
Deliver the right information, to the right people, at the right time to empower business excellence
VPFO Communications & Engagement is a relatively young department. A big part of our current job is helping the VPFO to establish a base communications strategy, and build the supporting tools, channels, policies, procedures, and governance to make it successful.
We provide expert advising and support to positively position the VPFO with UBC’s stakeholders and manage high-risk or high-impact issues. To facilitate the movement of information internally and externally, we:
- Provide strategic communications consultation and guidance to support business goals, increase operational efficiency, and manage risk.
- Create and execute communication plans based on well-targeted tactics.
- Design and execute communications research to understand needs and monitor and analyze potential risks.
- Measure the success of communications in support of identified operational objectives.
Our VPFO Communications & Engagement strategic plan
The VPFO’s Strategic Communications Plan provides a moving 3-year planning window for Communications & Engagement across the VPFO.
Our purpose and principles
Effective communication is an important part of helping people feel appreciated and valued, and can help us all succeed.
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