Plan, Produce, Publish

Three steps to great communications

We find it helpful for our portfolio to think about communications as a simple process with three stages: plan, produce, and publish.

This simplified model can be applied to the production of any type of communication — whether it’s a full-blown marketing campaign or an office email — and helps you ensure you’ve developed communications to meet your business goals.

We’ve structured this website around the “plan, produce, publish” model to help guide you to the resources for each stage of the process:


It all starts with a plan — thinking through what you want to achieve, and then basing everything else around that. A good plan lays the foundations for any successful communication, and we have plenty of resources in the Plan section of this site to help you get started in the right way.


Once your plan is completed you can move on to actually producing your communications material. A lot of people jump straight to producing without giving much thought to the outcome their looking for, which often leads to poorly executed communications. In the Produce section of this site you’ll find templates and resources to help you create the communications materials that will deliver on your plan.


You’ve planned out your activity and produced some great looking material, and now you’re ready to share it with your audience. Publishing is about getting your content into the right places at the right time, and the Publish section of this site breaks down the options available to you at UBC and beyond and gives some basic advice on making certain your communications are effective.