Plan

Plan your communications to focus your objectives and messages, and identify your audiences

Use the resources to research and plan your communications for projects or initiatives before you move onto the production phase.

In our work in the VPFO and at UBC, we are all communicators — whether we realize it or not.

Understand what our world looks like and who we’re communicating with.

Your chosen channel can impact how the audience will receive the message.

Good communications are always based on a well-thought-out plan.

Follow the process

Learn more about our simplified communications approach: plan, produce, publish

Plan your communications to focus your objectives, refine your messages and identify your audiences.

Take advantage of our resources to create outstanding communications that align with our vision and values.

Discover the channels at UBC to make sure your message is reaching the right audiences, in the right way, at the right time.