Chris Freek
People consider only a small group of options on any idea, changing that window can change everything
Ever wonder how people choose what they’ll support? Or have you ever noticed that a politician championing one policy idea can win an election in one country, but at the same time no politician in your country will support that same policy? The Overton Window can help explain these phenomena.
VPFO Portfolio Strategic Communications Plan 2024–27 now available
The 2024–2027 VPFO Portfolio Strategic Communications Plan is a supporting document to the Portfolio Strategic Plan that supports the communications, engagement, and cultural initiatives needed to achieve the VPFO’s portfolio-wide strategic directions and provides an aligning structure for individual division/project communications.
Do you love board games?
Communications & Engagement is working on a team building board game for the VPFO. We need 12 VPFO board game fans to help us on August 28 at 12 pm — we’ll bring the pizza 🍕 and you’ll have the fun!
Kristy Lin and Katie Earle join VPFO Communications & Engagement
VPFO Communications & Engagement are pleased to welcome Kristy Lin and Katie Earle, Communications Strategists to the team. Kristy started October 20 in the Koerner Library 6th floor office and Katie will be starting on Wednesday, October 4.
New tool: VPFO communications, engagement and change matrix
The VPFO communications, engagement and change matrix is a tool for assessing engagement goals, change readiness, influence, impact, and risk across high-level internal stakeholder groups of the VPFO.
Farewell to Samantha Tsui
Communications Strategist, Samantha Tsui will be leaving the VPFO Communications & Engagement team to take a new opportunity in the Faculty of Education.
Comms: Everything Everywhere All at Once
According to Jim Maiella, EVP of Corporate Communications at AMC Networks, it’s an extraordinary time to be working in communications, regardless of industry, level or specific job description. He believes there’s no other position better situated to help navigate and positively impact all aspects of a business or organization moving forward as the professional communicator, or another that has the potential to have as lasting and broad-based impact on its success, regardless of the specific challenge or opportunity.
Picture this: the nine corporate photos you must never, ever, take again
It’s not easy to take good photos.. even harder when you’re trying to convey an idea or represent a type of work. There are some clichés and shortcuts that people have all used to make the job easier… but the question is, do these really work?
New campaign: UBC Safe Vancouver app
UBC Safe Vancouver is the official safety app of The University of British Columbia’s Point Grey campus. Help us encourage students, faculty and staff to download the UBC Safe Vancouver app and turn on push notifications to receive immediate information updates that are impacting the entire campus.
Research: Simple Writing Pays Off (Literally) in Disclosure documents and others
Financial writing is full of jargon and complexity. But a series of research suggests that investors are drawn to simple, clear writing with short sentences. The simple reason is that complex writing is off-putting — people tune out and find it dull, a fact confirmed by neuroscience research. The author reviews a series of studies on the financial value of good writing and offers a few tips to communicate more clearly with investors, or with anyone else.