Internal Audiences: UBC

Who needs to know?

We speak with audiences in the wider UBC community when we need to affect how the university is operating. When you’re planning your communications, think about what kinds of groups you might need to share information with.

Reaching your target audience

We typically organize outreach into the campus community through a communications campaign. Campaigns use multiple channels to share our message with target audiences. When you are planning your communication with the university, you will likely need the help of your communications advisor to create and execute a plan that can reach these audiences.

Audience examplesThings to consider
StudentsWhat kind of tone will resonate with students, and help your information land? How might you reach a student audience? Do you need to reach students across all of UBC’s locations?
Academic leadershipUBC is home to many separate faculties and administrative units, and capturing the attention of university “leadership” can often be a distinct challenge. If your information needs to be heard at the top levels, think about who the best “sender” might be for the message.
Lab techniciansMany of UBC’s faculties have laboratory facilities with technicians, but there is no central channel that comprehensively targets this audience. If you need to get information to lab technicians at UBC, you may need to target a different audience to cascade that information forward.

Did you find what you were looking for?

Thanks for your response! If you'd like to share further feedback, please take our survey.

Didn’t find what you were looking for? We’d like to hear from you! Share your thoughts by taking our survey.