Websites

UBC has thousands of websites for millions of readers

Different kinds of websites have different purposes depending on their intended audience. Some websites are geared towards selling products, some are geared towards providing information, and some are merely for entertainment. For example, in the VPFO we have a variety of websites that we use primarily to share operational information with the UBC community and to tell the story of our portfolio to our peers and partners.

Considerations

This channel is best when

• you have information that is semi-permanent and needs to live publicly.
• your message is relevant to and affects an entire organization or it’s clients.
• your information can be structured and organized to align to the website that is hosting it.
• you need the ability to easily update information as it changes.
• you need access to highly accurate measurement and analytics.

When to change the channel?

• Websites are part of a “pull strategy” — people need to be pulled to the site to see the content. Websites are often intimately tied to newsletters or other digital advertising which “push” information to attract readers.
• Content on a website is always in the public eye. You need to commit to reviewing and updating it.
• If your content contains proprietary or confidential information… once it’s available in a digital format on a website it will eventually become public.

Details

UBC has thousands of websites, ranging from those that represent the whole university to those that provide information on a single research project within a faculty. The university also has a host of service-centered websites that provide employees with the necessary information and tools to do their jobs. The VPFO also has a few websites of their own.