UBC ShakeOut
Last updated: October 3, 2025
Campaign Overview: UBC ShakeOut
This year, the annual province-wide earthquake drill, ‘Great British Columbia ShakeOut’, takes place at 10:16 a.m. on October 16, 2025. During this drill, UBC will be testing its emergency notification system, UBC Alert—students, faculty and staff will receive a test notification by text and voice message. The test will also run on our campus-wide digital signage systems.
For more information on ShakeOut at UBC, please visit srs.ubc.ca/shakeout.
For questions regarding the use of this communications toolkit, please contact:
Yvonne Kwok, Communications Manager, VPFO Communications & Engagement
yvonne.kwok@ubc.ca
Communications toolkit
This communications toolkit is prepared for each department/unit to use when sharing this messaging across campus. You can find and download content here that suits your channels and audience needs. If you have any questions or concerns, please contact us anytime.
- Newsletter/email copy: Recommended copy to reach your team members.
- Social media copy: Sample posts and graphics for Twitter, Instagram, Facebook, etc. Encourage everyone to share their best photos of Drop, Cover, and Hold on!
- Poster: 11×17″ Poster to print and hang in your area
- Assets: Different size graphics for newsletters, web, social media, etc.
- Digital signage: Uploaded to campus-wide network.
Newsletter copy
Get Ready to ShakeOut
On October 16, 2025, practice how to DROP, COVER and HOLD ON at 10:16 am during the annual Great BC ShakeOut.
As part of ShakeOut, UBC Vancouver will be testing its emergency notification system, UBC Alert. Students, faculty and staff will receive a test notification by text and voice message on October 16, 2025.
Also, check out ShakeOut BC’s Ask An Expert earthquake webinar on October 15 at 7:00 pm to learn more about earthquakes and how to stay safe.
Learn more & find resources on how to run a drill: srs.ubc.ca/shakeout
Social media
General
Practice how to DROP, COVER and HOLD ON at 10:16 am on October 16 during @ShakeOutBC.
🚨 As part of ShakeOut, UBC Vancouver will be testing its emergency notification system, UBC Alert. Students, faculty and staff will receive a test notification by text and voice message on October 16, 2025.
Also, check out ShakeOut BC’s Ask An Expert earthquake webinar on October 15 at 7:00 pm.
X/Twitter:
Get ready to @ShakeOutBC on October 16 at 10:16 am. Share a photo of your best Drop, Cover and Hold On and tag @ubc. UBC Vancouver will also test the emergency notification system, UBC Alert that day.
Instagram:
Get ready to @ShakeOutBC on October 16 at 10:16 am. Share a photo of your best Drop, Cover and Hold On and tag @universityofbc.
🚨 As part of ShakeOut, UBC Vancouver will be testing its emergency notification system, UBC Alert. Students, faculty and staff will receive a test notification by text and voice message on October 16, 2025.
Learn more at srs.ubc.ca/shakeout.
Poster
Please print and post in your area: 2025_ShakeOut_Poster_11x17.pdf
Digital signage
Loaded to CoolSigns, add to your playlists: 10 16 2025 – ShakeOut – VPFO