Well-written content helps people listen, understand, and act

Simply put, writing is putting pen to paper (or fingers to keyboard) and crafting text that shares information with an audience. The finished product can take many forms and depends on a number of factors, including:

  • The purpose of the piece
  • Who the audience is
  • The tone of voice
  • The medium the words will be shared through

It’s important to consider all of these before you hire a writer as they will likely impact your choice.

What do writers do?

There are many different types of writer and the one you need will depend on the type of writing you’re looking for; you wouldn’t want a legal copywriter working on a children’s book for example.

Although the skills of writers differ between disciplines, one thing that is common among all good writers is the ability to take information and create the words that clearly articulate that information to the appropriate audience. In order to get the best out of a hired writer, you will need to provide them with that information — if you don’t provide good quality information, chances are you won’t get good quality writing.

What don’t writers do?

Writers generally don’t edit other people’s writing, and tend to start with a blank canvas. If you need someone to edit existing content, you’re better off hiring an editor. Although writers can suggest ideas for design or layouts, this is generally not their area of expertise and if this is what you’re looking for you should seek out a graphic designer.

How do I hire a writer?

VPFO Communications & Engagement maintains a list of contract professionals for different roles and work. Please reach out to your communications advisor and they will help you clarify your needs and connect you with one of our approved vendors.


Brand and Marketing have guidelines for writers on the brand website
Writing on the UBC Brand website