ubc.ca - VPFO Communications & Engagement

UBC’s portal to the world

The main university homepage ubc.ca is a high profile channel for telling the many diverse stories of the UBC community. Stories for ubc.ca range from inspiring research breakthroughs, to compelling material for prospective students, to human interest stories focused on faculty, staff, and alumni.

Considerations
This channel is best when… you have stories you want to be amplified through the wider UBC community and stakeholders, that relate to greater university objectives and goals. you need a lot of exposure for a success or accomplishment.	When to change the channel? This is one of UBC’s premier channels, and the bar for content is quite high. If selected as feature content, many marketing and communications professionals will work with you on your content; so timelines need to be anticipated.

Considerations

This channel is best when…

you have stories you want to be amplified through the wider UBC community and stakeholders, that relate to greater university objectives and goals.
you need a lot of exposure for a success or accomplishment.

When to change the channel?

This is one of UBC’s premier channels, and the bar for content is quite high.
If selected as feature content, many marketing and communications professionals will work with you on your content; so timelines need to be anticipated.

Details

The ubc.ca website is a collection of stories and photos that provide key information, illustrate the university, and signpost to some of UBC’s most important websites. The site is managed by central Brand & Marketing and is very public-facing, although our internal community is also an audience.

How to access

This website is maintained by the central UBC central Brand & Marketing team. If you’re considering targeting this channel you can use their Storybox submission form, although we recommend connecting with your VPFO Communications advisor to discuss your content.