UBC Social Media - VPFO Communications & Engagement

Let UBC’s online stakeholder community help share and discuss your message

UBC’s central social media channels keep the university in a constant conversation with students, faculty, staff, and alumni, as well as the global community connected to the institution. UBC’s combined social audience includes more than 500,000 individuals across a set of officially-supported social networks. There are also hundreds of semi-official social media accounts managed by various groups at UBC, including faculties, students, administrative units, and services, as well as thousands of unofficial accounts.

Considerations
This channel is best when… you have stories you want to be amplified through the wider UBC community and stakeholders, that relate to greater university objectives and goals. you need a lot of exposure for a success or accomplishment. you have a story that needs to be told that doesn’t meet the higher threshold of becoming a media story. you want to engage a target audience in a free-form conversation. you need access to highly accurate measurement and analytics.	When to change the channel? It takes a significant amount of work to create and maintain a social media channel. The best approach is work with our official UBC social media channels rather than creating your own. When the content you’re sharing needs to have permanence, it needs to be on a website that social media can highlight. Social media has a short shelf life — most messages and information are relevant only in the moment The low barrier to create and post from an account creates a lot of “noise” which can detract from your message.

Considerations

This channel is best when…

you have stories you want to be amplified through the wider UBC community and stakeholders, that relate to greater university objectives and goals.
you need a lot of exposure for a success or accomplishment.
you have a story that needs to be told that doesn’t meet the higher threshold of becoming a media story.
you want to engage a target audience in a free-form conversation.
you need access to highly accurate measurement and analytics.

When to change the channel?

It takes a significant amount of work to create and maintain a social media channel. The best approach is work with our official UBC social media channels rather than creating your own.
When the content you’re sharing needs to have permanence, it needs to be on a website that social media can highlight.
Social media has a short shelf life — most messages and information are relevant only in the moment
The low barrier to create and post from an account creates a lot of “noise” which can detract from your message.

Details

UBC’s official social media channels are managed by the central Brand & Marketing team.

They are dedicated to curating an engaging and relevant feed of content that supports the university’s reputation and connects UBC with it’s audiences. A full suite of resources, including full social media guidelines, are available in the social media section of the UBC Brand website.

If you are intending to establish a new social media account, there should be a clear communications purpose and strategy. Your VPFO communications leader can help you evaluate your options.

How to access

Which social network you target depends on the kind of message you want to distribute. If you’re considering targeting any of UBC’s social media channels, connect with your VPFO Communications leader to discuss your content.