Don’t feed the clog monster
Campaign overview: Don’t feed the clog monster
Help UBC Facilities raise awareness around the problems with flushing paper towels and other non-flushables.
UBC faces significant responsive maintenance costs when toilet plumbing issues arise. Research has shown that a large contributor to these issues is people flushing paper towels. We will be launching the campaign by engaging with students, faculty, and staff through an awareness event on September 17.
Help us inform students, faculty and campus visitors about the risks of flushing paper towels using the newsletter copy, social media content, and other assets below.
Clog Monster Communications Toolkit
This communications toolkit is prepared for each department/unit to use when sharing this messaging across campus. You can find and download content here that suits your channels and audience needs. If you have any questions or concerns, please contact us anytime.
- Newsletter/email copy: Recommended copy to reach students, faculty, and staff
- Social Media: Sample posts for X, Instagram, Facebook, etc.
- Poster: 11×17” poster to print and hang in washrooms in your area
- Digital Signage: Coolsigns: 09 17 25 – Clog Monster – VPFO
- Assets: Different size graphics for newsletters, web, social media, etc.
1. Newsletter/email copy
Campaign message 1 – event invite
Don’t feed the clog monster!
Even if the toilet bowl clears when you flush, a clog monster can form deeper in the pipes. Join UBC Facilities to learn about combating the clog monster at UBC on September 17 from 11:00 am–2:00 pm outside the UBC Bookstore.
Test out your skills and put your knowledge into practice at the trash or toilet game. By throwing paper towels into the trash, not the toilet, you can win a roll of clog monster official toilet paper to take with you!
Date: September 17
Time: 11:00 am–2:00 pm
Location: Lee Square (outside the UBC Bookstore)
Learn more: facilities.ubc.ca/clog-monster
Campaign message 2 – awareness
Don’t feed the clog monster!
Every time you flush paper towel, the dreaded clog monster grows, creating an increasingly large clog down in the building’s pipe system.
The clog monster leads to closed washrooms, flooded learning spaces, and costs for cleaning and renovations. Help keep your spaces clean and usable by only flushing pee, poo and toilet paper.
Paper towels belong in the trash, not the toilet.
Learn more: facilities.ubc.ca/clog-monster
2. Social Media
Facebook/Instagram
Every time you flush paper towel, the dreaded clog monster grows, creating an increasingly large clog down in the building’s pipe system. Join UBC Facilities to learn about combating the clog monster at UBC on September 17 from 11:00 am–2:00 pm outside the UBC Bookstore.
🗑️Test out your skills and put your knowledge into practice at the trash or toilet game.
X/Twitter:
Join UBC Facilities to learn about combating the clog monster September 17 from 11:00 am–2:00 pm outside the UBC Bookstore.🗑️Test out your skills at the trash or toilet game to win a prize: facilities.ubc.ca/clog-monster
3. Poster (11×17″)
Print and hang this poster in washrooms in your area.
4. Digital Signage
Coolsign file name: 09 17 25 – Clog Monster – VPFO
Contact
For questions regarding the use of this communications toolkit, please contact:
- Katie Earle, Communications Strategist, VPFO Communications & Engagement katie.earle@ubc.ca
- Yvonne Kwok, Communications Manager, VPFO Communications & Engagement yvonne.kwok@ubc.ca